How Blockport’s social trading elevates users to BPT marketers
We have released the first public overview of our social trading interface, explaining how copying portfolios with Blockport Token (BPT) converts ordinary traders into ambassadors and accelerates our user growth.
Our social-trading model lets beginners follow skilled members, pay a small BPT fee for automatic copying and, in return, give experts a new revenue stream – all inside one click on the Blockport dashboard. We built the feature because 70–80% of survey respondents told us they would buy crypto if they could learn directly from trusted peers.
Our design solves that reluctance by pairing education with instant execution. Copying works worldwide, and every successful trade shared on the feed invites fresh curiosity, creating the network effect that underpins exponential product marketing.
Incentive structure and user protection
Kai Bennink, our founder and chief strategy officer, says that "beginner traders can pay experienced traders BPT to follow or copy their trading activities," turning knowledge sharing into an incentive loop. This creates a sustainable model where expertise generates revenue for successful traders while providing learning opportunities for newcomers.
We protect users by limiting the number of followers per expert and by recording all performance data on-chain so results remain transparent and manipulation-resistant. The blockchain-based tracking ensures that performance metrics cannot be altered or falsified, maintaining trust within the community.
"When we started with Blockport in 2017 we identified some crucial challenges that the whole ecosystem still faces to date. These have to do with the lack of usability, liquidity, transparency, education and security. Therefore, we’re the most user-friendly bridge between the traditional world of finance and decentralised digital economies," adds co-founder Sebastiaan Lichter.
Marketing benefits and platform differentiation
As traders share strategies, our marketing cost per acquisition falls because each copied position advertises the platform more effectively than paid campaigns. Successful trades visible on the feed demonstrate real platform value to potential users, creating organic growth through proven results.
Blockport began in 2017 as the first hybrid-decentralized social crypto exchange. Today, our copy-trading concept is cited across industry analyses as the core feature that differentiates us from conventional brokers. The platform combines social networking elements with financial services, creating a unique user experience.
Social trading emerged in 2003 and gained mainstream traction with platforms like eToro. Blockport adapts this concept to crypto with an ERC-20 incentive layer and compliance safeguards from our STO framework. The integration of blockchain technology adds transparency and creates new monetization opportunities for skilled traders while maintaining regulatory compliance standards.